ABSTRACT
This chapter addresses some of the reasons the world is so resistant to adopting more sustainable development and business models. Politicians, including some at the highest levels, often implement policies on the basis of out-dated belief systems rather than the scientific evidence for which the Sufficiency Economy Philosophy calls. Sufficiency thinking is based on virtues and using knowledge, giving business schools and universities a central role. Self-interest can lead to corruption at all levels of society, which violates the ethical stance aspired to under sufficiency thinking. A threat posed for sufficiency thinking by lobby groups is that they can distort perceived values as well as information when influencing decision-makers; lobbyists typically aim to shift decisions in directions that undermine the targeted balance between the economic, societal, environmental, cultural domains of a group. The Sufficiency Economy Philosophy, sustainable leadership, moral or human capitalism, and similar approaches are intellectually coherent and practically demonstrated means of reaching that lofty goal.
