ABSTRACT

This chapter concentrates on developments in children's television culture and the children's television industry in the U.S. and Western Europe, mapping the advent of multichannel, multiplatform services from the 1980s onwards, and the more recent arrival of streaming services including subscription video-on-demand services like Netflix and video-sharing platforms like YouTube. In this chapter I explore the connections between industry, content, and audiences that define children's television culture, taking account of the tensions between commercial U.S and more public service-oriented European approaches. Looking to the future what do we mean by children's “television” determined by transforming distribution, funding, and regulatory models?