ABSTRACT

This chapter reviews the extensive research on young people's gender roles as constructed in “screen” media – televisions, phones, gaming consoles, and the like. Reviewing a range of English-language research studies, and heavy but not exclusively within the U.S. context, this chapter focuses on how television programs represent gender identities to young people (children, tweens, and teens) as well as how young people use digital technologies such as gaming and mobile phone selfies to construct and present their own gender identities. The chapter reminds the reader that both scholars and media producers have a long history of hegemonically defining gender as a binary. It concludes with calls to both scholars and producers to move beyond the binary as well as to acknowledge the intersectional nature of young people's identities.