ABSTRACT
PRIX JEUNESSE INTERNATIONAL is the oldest and most international festival for children's television worldwide. For more than 50 years, more than 500 children's media experts from around the globe have come together in Munich to watch, discuss and judge the most outstanding and innovative programmes from around the world. Excellence in children's television needs a consistent audience orientation, highlighting individual challenges that children face while taking into account the diversity of the real world the children are living in. Excellence means stories with depth, sometimes intellectually challenging for children to foster their openness towards the richness and diversity of the world. High-quality children's TV doesn’t shy away from difficult topics and taboos. Especially here researchers could offer a lot, if they are open in terms of the needs of producers and find ways to present their knowledge in lively and practically oriented formats. Each PRIX JEUNESSE INTERNATIONAL has a general festival theme like resilience, emotions, or COVID-19. For each theme, international studies are carried out to offer TV executives more knowledge and to promote the sensitivity to their target audience.
