This article analyzes the ways in which LGBT community in Serbia is produced as both visible and invisible in activism and culture industry through affective labor performed as identification with the project of Europeanization of Serbian society (social subjection), and immaterial labor performed within culture industry by participating in the clubbing scene (machinic enslavement). LGBT community in Serbia has a potential for becoming other than a homonormativized group of consumers, especially when those who are produced as invisible are taken into account, and spatially and socially marginalized spaces where alternative forms of culture and politics are made and lived.