ABSTRACT
The main purpose of this chapter is to reveal the behavior of Chinese tourists participating in package tours in Turkey. First, data were gathered from travel agents serving Chinese tourists to better understand why Turkey has only taken a very small share of Chinese tourists. Second, five typical tourist behaviors of Chinese tourists during package tours were investigated through the statements of three tour guides with experience of package tours for Chinese tourists. According to the results, Chinese tourists are interested in optional tours, search for their own tastes, tend to bargain, and give predetermined tips.
