ABSTRACT
This chapter examines the future of Chinese outbound tourism from an Australian perspective. The chapter explores Chinese tourist desires, the needs and travel experiences of Chinese tourists, meeting demand, economic factors, the impact of the COVID-19 pandemic on future outbound tourism to Australia and the trade and diplomatic situation between China and Australia. The COVID-19 pandemic has impacted global tourism dramatically, and the chapter considers the impact on Chinese tourism to Australia which has experienced travel bans and restrictions resulting in less travel and subsequently, less expenditure. The recent Chinese/Australian trade dispute is discussed in regards to Chinese bans on Australian coal, barley and wine and the resultant sensitive issues in China-Australia diplomatic relations, combined with the present COVID-19 situation, and the potential influence on the future of outbound travel from China to Australia.
