ABSTRACT
The history of China’s tourism begins with the period it opened up its door to the outside world following its closure after the Revolution. Tourism started to gain ground gradually up to the time of Xi Jin Pin which saw the rapid development in international tourism. China has become a large market segment for the international tourism industry; many international tourism destinations are tapping it for many years while some emerging destinations are yet to harness and exploit it. This is a conceptual study that investigates the historical evolution, growth and development of China’s outbound tourism market to date; to reflect on the factors responsible for its growth, its size, politics, the COVID-19 and the Chinese outbound tourists’ expectations at destinations as well as future scenario being a large source market. The chapter makes use of the previous research findings on the subject matter to support any argument presented as well as bridging any research gap identified. Some strategies are recommended for the future recovery of the market in the tourism industry.
