ABSTRACT
This chapter suggests that the model used could indeed capture the way in which donors’ orientate toward online monetary donation; this translates ultimately into social solidarity and cohesion in encountering the various impacts of pandemics such as COVID-19. In the online donation model, the endogenous construct of attitude possesses a high value, indicating that the exogenous constructs can collectively explain approximately 30 per cent of the variance level of donors’ attitudes toward online donation for those affected by the COVID-19 crisis. In a rapid and strategic response to mitigate the impact of the COVID-19 pandemic, the Kuwaiti Ministry of Social Affairs and Labour, on Saturday, 28 March 2020, launched a fundraising campaign to deliver timely and effective support to the most affected vulnerable groups. In 2018, 70 per cent of the Kuwaiti population of some 4.2 million were migrant workers.
