ABSTRACT
This article explores potential research opportunities at the intersection of institutions, innovation and impact. We engage with, and probe into, what we have dubbed the ‘cultural future’ by examining several examples described in the 2017 ‘Future Issue’ of the Fortune magazine. Our explorative reading reveals a number of ideas related to institutions and innovation – but indicates surprisingly little emphasis on impact. We conclude our article by sketching an impact-focused research agenda that is both institutionally informed and innovation-oriented.
