ABSTRACT
This chapter examines how the processes of bidding for and hosting of World Cup tournaments is governed. It uses – and argues the utility of applying – the lens of a sport integrity system framework as conceptualised by as a relevant governance approach to analyse FIFA's governance and integrity reforms. The chapter employs this framework to offer a number of critical points to take into consideration for future governance and integrity-enhancing initiatives in FIFA. However, after defining and locating the concepts of sport event governance and good governance in the literature, integrity is introduced and will be used throughout the present chapter to encapsulate a broader and holistic governance approach. It analyses both the governance of organisations involved as stakeholders in sport event hosting and the governance of the sporting event. The chapter includes viewpoints that mainly focus on first three dimensions of sport integrity and argues that sport governance is an internal element of an overarching sport integrity system.
