DOI link for Orchestrating change
Orchestrating change book
The approach of this chapter is polemical in nature, reflecting the very fluid situation that lies ahead for orchestras post COVID-19. The chapter has three main academic research objectives. First, to put the current debate in context, it looks at the key challenges that orchestras have faced since the turn of the last century and in what way COVID-19 posed new problems that impacted orchestral music. The second objective is to outline some special short-term measures introduced to mitigate the impact of COVID-19, namely: (i) the income-support measures needed to sustain orchestras; and (ii) the extent to which orchestras could come together and practice, and in fact perform, even if only in front of no or very limited live audiences. The third objective is to discuss what possibly lies ahead for live orchestral music, post-COVID-19, and in a rapidly changing world regarding technological advances in the production and consumption of orchestral music. To inform this discussion, some broad trends in the ‘consumption’ of orchestral music over time, particularly in terms of numbers attending live concerts and revenues from streamed concerts, are examined.