ABSTRACT

As structural and local violence occurred against the Black community, in 2013 a new phenomenon was born. Black Lives Matter emerged as a hashtag and grass roots organization and has transformed offering a political interposition and theoretical framework to a global society. This chapter outlines the meaning and verbal behavior processes related to Black Lives Matter as both a movement and commonly tacted phrase. It details motivating operations and maintaining variables that may impact the meaning of the movement and observable behavior for individuals. It also discusses methods and provides suggestions for readers to live up to the credo and the political ideation in their everyday lives.