ABSTRACT
This chapter conceptualises the construction of the virtual self through the use of online platforms as a form of transmedial storytelling whose components consist of a range of audio-visual and textual formats and whose overarching narrative is participatory in its nature, given that it is determined by the lateral power structure of social media by which there is the production of images but also feedback that determines such production. This power structure underpins the paranoia of social media usage, which is characterised by the concept of ‘soiveillance’ – a watching (veillance) that is of one’s self (soi), and the three case studies that are given in this chapter explore the negotiation of the virtual self between the person who is presenting it and the audience that engages it.
