ABSTRACT
In this chapter, we chart the historical evolution of entrepreneurial cognition research alongside broader developments in entrepreneurship and the cognitive sciences. We focus particularly on the emergence of a socially-situated approach to entrepreneurial cognition research which, we believe, can enable us to better understand how cognition exist in a broader context in a way that is influential to the experience of the entrepreneur. This socially-situated perspective views cognition as being distributed, embodied, situated and action-oriented. As we seek to demonstrate, this perspective can enable researchers to understand the mind of the entrepreneur in terms of its broader context. We highlight how a broader and more encompassing perspective of entrepreneurial cognition that is socially-situated in nature can enable other key conversations in entrepreneurship research to be understood in terms of cognition and to be seen as a fitting extension of the early work on cognition that is relevant to entrepreneurship.
