ABSTRACT
Entrepreneurship research has undergone phenomenal quantitative and qualitative development over the last couple of decades. However, two major areas remain in dire need of further theoretical and empirical development today: a) new venture creation as a process and b) the entrepreneurial artifact and its interaction with the entrepreneurial agent in influencing outcomes. This chapter outlines some ideas about how researchers in psychology can contribute to developing these two, essential areas of entrepreneurship research, as seen by an experienced entrepreneurship researcher with some, but rather patchy, insights into psychology.
