ABSTRACT
This chapter presents a comparative study of news sharing practice on Facebook by newspapers of Nepal and Norway. Due to the growing pervasiveness of social media in information dissemination worldwide, newspapers have been transitioning in news circulation as well as news consumption. The recent trend of newspaper distribution in a networked marketplace is significantly challenging its offline delivery and readership since marketing and readership of today's newspapers often rely on news sharing on social media platforms. This study employs a quantitative content analysis approach to examine how newspapers in Nepal and Norway are using social media platforms like Facebook and Twitter for promoting news content and if such practices influence the existing print news circulation strategy and consumption patterns. The findings visualize an increasing interplay between Newspapers and Facebook concerning news sharing practices in both private (Nepali) and public (Norwegian) media organizations.
