ABSTRACT
Social media have increasingly become a compatible innovation to the agricultural development stakeholders of a developing country like Nepal. However, empirical and exploratory studies on usage patterns and perception of agriculture extension professionals in Nepal concerning social media are yet to be undertaken adequately. This study, designed to collect the primary information from a range of extension professionals in Nepal. The findings indicate that social media helps minimize the communication gap between farmers and extension professionals in Nepal. The primary reason for using social media by extension professionals is to share agricultural technology rather than personal issues. Along with several advantages, sharing unreliable information, limited access to the internet, and illiteracy of farmers are the constraints of social media use. The findings suggest that the personal attributes of extension workers and farmers should be considered while using social media as an extension tool. This finding has implications to develop social media-based extension strategies in developing countries.
