ABSTRACT
Chapter 2 marks a continuation of the explorations regarding the ethical aspect of humour-based communication on the internet, but it extends the discussion by covering the issue of the semiotic heterogeneity of the media communication, addressed by the term multimodality. A survey concerning the key arguments made by multimodality researchers enabled an outline of how analysing multimodal messages can be staged, taking into account the environment of their occurrence (internet) and their humour content.
