ABSTRACT
One of the most memorable moments in the World Cups history is Marco Tardelli's second goal in Italy's win over Germany in the 1982 World Cup finals. Better known as Tardelli's scream, it is thus a perfect object to analyse in order to understand football's deeper social meanings and its political and cultural undertones, in this case both for the World Cup champions, Italy, and for the host country, Spain. In the Spanish case, organizing the World Cup was a huge political opportunity for the just restored democracy to showcase to the world a modern and pluralistic society leaving behind the authoritarian and outdated dictatorship. As for Italy, their first World Cup winning since World War II was heavily politically used by actors across the political spectrum. Such nationalistic approach constituted a novelty after decades of a low profile national discourse.
