ABSTRACT
The aim of this study was to investigate how specific functional and psychological barriers can lead people to negatively perceive the value of mobile payment platforms, which could serve as an obstacle to their intention to adopt or continue using such platform. Unlike the plethora of studies that have examined the adoption of digital technologies, systems, and applications, in this study, we investigated the consumers' resistance to digital payment platforms and the other barriers to the consumers' adoption of such. The data were collected from Spain using a survey instrument. A total of 217 usable responses were collected and analyzed using the SmartPLS application. Our major findings suggest that the risk, traditional, and image barriers negatively influence the mobile payment platforms' perceived value while the usage barrier does not, and that there is a strong relationship between consumers' perception of the value of such platforms and consumers' intention to adopt and continue using them.
