ABSTRACT
One of the most important events of the past decade has been the fervent scrutiny of Western foundations of thought by scholars and thinkers inclined to decolonial epistemological moorings (Ndlovu-Gatsheni, 2015; Grosfoguel, 2011; Zondi, 2018; Gordon, 2011). An enduring critical question has been how adequate are the provincially derived Eurocentric epistemological leanings in interpreting subjectivity from which they are ontologically and axiologically disconnected. This examination of the dislocation drives another agenda of the chapter, that of shifting the biography and geography of knowledge. The interrogation of the deficiency using the Marxist offshoot of ‘critical political economy of the media’ and the decolonial epistemic lens is what anchors this chapter.
