Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic

Digital marketing has increased substantially during the COVID-19 pandemic. The reason for this has been the need to conduct services through remote means that lessen direct human interaction. This has accelerated the growth of digital marketing and made possible more interactive customer relationships. The aim of this chapter is to discuss in more depth ways that small businesses can utilize digital marketing by focusing on specific marketing strategies. This enables small businesses to learn through experience but to also harness new technologies.