ABSTRACT
This case study examines the ongoing production of the transmedia storyworld of the world’s largest fogwater harvesting system, located in southwest Morocco near the Sahara Desert. The Dar Si Hmad for Development, Education and Culture nongovernmental organization uses transmedia communication to build engagement with local participants, to explore research questions at the intersection of engineering and community development, and for global awareness and advocacy around culture and climate change. Many surprising dimensions have emerged, from the seemingly eerie idea of harvesting water out of gaseous vapors, beneficiary communities gave voice to this phenomenon, endowed it with intentions and drew the contours of a complex, living entity. Even when scientific explanations demystified this natural phenomenon, their personification of the fog and its offering did not dissipate. Authors describe the many unlikely storytelling paths that the water-capturing system has inspired, from music, artistic exhibitions, transmedia pedagogy and big-data visualizations that together create an exemplar of transmedia logic.
