ABSTRACT
The preoccupation with the Indian Shakespeare film and its sources and assimilation techniques within indigenous narrative practices has meant that current studies of film reception narrowly hypothesize how film audiences interpret or respond to Indianized Shakespeare films. Such understandings of reception, which neglect the group character of the audience and the social and interactive audience capable of collective action, are at odds with how audiences in India experience film. Thus, instead of asking how Shakespeare films affect audiences, this chapter investigates how audiences shape Indian Shakespeare films.
