ABSTRACT
Neoliberalism has long become an economic faith and doctrine in Africa south of the Sahara, although it has gained clearer momentum since the 1970s onwards. There were several of these experiments anticipating the institutional development framework, following the World War II and the newly formed African states after independence. Weakening social bonds and obscuring old customs behind new facades has been made key; “sociality underlined by consumer logic”, consumer choices becoming the accessible replacement for feminism or even neoliberal/market feminisms. Gender analyses or specific impacts on women are almost entirely absent and likewise, in general, the relevance of gender in economics. Development has been the framework to discuss African data since the last gasps of colonialism, and thus globally linked to poverty in the world order, an indignity for “underdeveloped” countries.
