ABSTRACT

The role tourism plays in the Croatian economy is incomparable with any other part of its economy. However, the current model of Croatian tourism development has certain weaknesses that affect the possibility of achieving even greater benefits. Croatia has attracted a relatively modest level of FDI in tourism so far and still cannot boast of a greater presence of prominent global hotel brands. Previous research on the effects of FDI on Croatian tourism indicates the numerous positive effects. Given the above, Croatia could gain additional benefits by attracting additional foreign capital to tourism.