ABSTRACT
Behavioural travel modelling as a part of the long-range urban transport planning process has segregated travel by trip purpose. The trip generation modelling process for long-range planning has utilised various trip purposes for over 20 years; however, in recent years there has been interest in using market segmentation concepts that are employed by businesses in developing forecasts for goods or services. The concepts of market segmentation are becoming particularly useful in short-range public transport planning and in the forecasting of the demand for various transit services for a period of three to seven years. This chapter reviews some of the basic concepts in market segmentation and suggests ways in which they could apply to behavioural travel modelling. The identification of consumer groupings along relevant dimensions and the subsequent analysis of matching specific segments with preferences for transport alternatives is the purpose of a market segmentation study.
