ABSTRACT
This chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and innovation. We conducted a systematic literature review to investigate the state of art in this field. Our findings confirm the bidirectional relationship between CSR and innovation and the existence of the mediating factors in this relation. CSR itself can be also understood as non-technological innovation since it implies a myriad of possible solutions and organizational or marketing changes.
