ABSTRACT
The purpose of the research was to determine the attitudes of women employed in the field of public relations (PR) towards career development and success opportunities. The study explored views on the career advancement opportunities of women in the PR industry, with a particular focus on a balance between professional success and family life and stereotypes about women’s abilities. This chapter discusses what women employed in the PR field in Georgia consider as essential skills for a manager and whether they perceive themselves to have such skills. The research data revealed that the process of socialization stigmatizes gender differences and determines the attitude of each gender towards the stereotype. The research discusses what women employed in the PR field consider essential skills for a manager and whether they perceive themselves to have such skills. The research aimed to identify the gender issues in the career development (opportunities/ challenges) of women employed in the PR industry in Georgia.
