ABSTRACT

This study is based on 15 semi-structured interviews with women working in the public relations industry in the Czech Republic. The research aimed to explore lived experiences of women working in public relations and communication, the office culture, socialisation and leadership. Results show that women don’t perceive the work environment as masculine or blokish, yet sometimes they mentioned discriminating behaviour in masculine style coming from women bosses. However, women struggle significantly when it comes to balancing family life (childcare) and career in PR. Some respondents stated openly that they had to change jobs and that they perceive the nature of some jobs in communication, such as spokesperson, as incompatible with having children.