ABSTRACT
In July 2020, Nicola Sturgeon was named as one of the top five eloquent speakers in the world. Moreover, Ms Sturgeon has also been identified as the most trustworthy British leader. Yet, Nicola Sturgeon is not the British prime minister; she is the first minister of Scotland. By applying principles of crisis leadership, exploring the historic and situational context in Scotland, this chapter will critically reflect on Sturgeon as an effective crisis leader and change agent based on both interviews and social media engagement to better understand what it means to be a crisis leader and change agent.
