ABSTRACT
The present study explores female leadership in public relations in Greece. This study sheds light on the dimensions of the ideal female leadership and the personal leadership styles of female practitioners. A web survey with a self-administered questionnaire that contained open-ended questions was administered to female public relations practitioners. Results indicate that the ideal female leadership comprises five dimensions namely: emotional competencies, vision and strategic thinking, communication skills, personality traits and ethical leadership, and communication knowledge and expertise. Although the ideal leadership of practitioners is more “gyno-androus,” their personal style is people- and participatory-oriented. Important antecedents of leadership style were proved to be the situational communication style of practitioners as well as socialization factors like childhood relationships with both genders and democratic parenting style. Female leaders were not found to be strong role models for their subordinates.
