ABSTRACT
Tourism is a multidimensional and complex phenomenon. During tourism activities, there is an ongoing communication network with non-profit institutions/organizations. Relations between tourists, employees, and local people and the results of these relations are evaluated within the scope of social psychology. The fact that each segment has different characteristics within the specified groups increases the complexity. Which tourist? Which employee? Which people? According to demographic and cultural features, the answers to the questions indicate how difficult it is to measure in this regard. For example, the communication between a tourist group classified according to their nationality and the employees of different cultures and local people grouped according to their income from tourism is far from general evaluations. An interdisciplinary approach is possible to achieve positive/negative outcomes of this communication and interactions, which will bring very different results. Some theories and concepts are used to explain these relationships. This study aims to discuss social psychology in the tourism industry from the employee’s perspective. After explaining the topic of social psychology in general, sample subjects will be examined. After presenting the subject of social psychology, issues will be reviewed.
