ABSTRACT
This chapter examines consumer well-being in the luxury sector. It is a relevant topic given that the possession and perception of luxury can contribute to personal growth and development and thus enhance the consumer’s satisfaction and his/her quality of life. Besides, luxury brands can significantly impact consumers, especially younger ones, and thus hold some responsibility for their well-being. Drawing on the Transformative Luxury Research (TLR) logic, the authors explore the impact of second-hand luxury on young consumers’ well-being. In this chapter, the authors show that luxury brands should consider young consumers’ values by incorporating authenticity, sustainability, and hedonism while offering responsible and engaging luxury experiences integrating first-hand and second-hand luxury products and services that enhance young consumers’ individual and social well-being. The contributions of this chapter emphasize the idea that young consumers’ well-being can be generated by the possession and consumption of second-hand luxury items affecting four main well-being dimensions: economic, cognitive, psychological/emotional, and social.
