ABSTRACT
Recently, the interest in sustainability has been appealing to all companies, including those operating in the luxury sector. Overcoming the initial skepticism, luxury brands have dramatically increased their efforts toward more sustainable practices. However, as stated by recent literature reviews, the research on sustainable luxury lacks studies investigating to what extent luxury brands effectively contribute to well-being by integrating sustainability into business models. Leveraging the corporate social responsibility (CSR) integrated framework, this work attempts to cover this gap. The integrated CSR framework has its roots in the stakeholder theory proposed by Freeman. It supports our understanding of how companies incorporate sustainability into their strategy and goals at the corporate level to contribute concrete actions to individual and collective well-being. The results of this study contribute to the research on sustainable luxury by providing insights into how luxury brands can improve their impact on consumers and community well-being by incorporating sustainable practices.
