ABSTRACT

This chapter explains that policy actors can make use of the career motivations and social psychological drivers of actors' behavior to achieve popular mobilization and social advocacy for their ideas. It provides the mechanisms that link a policy idea successfully entering the agenda-setting stage to the tools used by policy actors by drawing on the lens of the programmatic action framework. The chapter distinguishes four types of tools through which actors seize the attention of decisive actors and promote their policy proposals, namely social identity-driven tools, program-driven tools, career-driven tools and education-driven tools. The group-theoretical perspective can be used in the agenda-setting phase because it allows policymakers to target individuals by triggering their group salience. The chapter also discusses the delineation and overlapping of these tools with regard to existing classifications of policy tools and provide practical advice to use these tools for ensuring long-term support of a policy program by a diversity of actors throughout the policy cycle.