ABSTRACT
Since Linguistic Landscape is an extraordinary tool not only to describe, but also to analyze and decode languages used in public spaces, the authors in this chapter investigate the semiotic value of a critically endangered Philippine Creole Spanish variety, Cavite Chabacano, as it is displayed in the rural administrative units wherein the remaining speakers reside and in the main street of Cavite City. The study analyzes not only the languages used on linguistic signs quantitatively, but also the framing, and the linguistic and typographical features of the signs that contribute to convey their meaning. The chapter examines the role of Cavite Chabacano speakers in the production of the signage in their community and their consciousness of being part of it, to modify and transform it as a countenance of their distinctiveness. The present study proposes the broadening of practice of language policy and planning and the examination of the alignment of local policies in support of the revitalization of endangered languages.
