ABSTRACT
This chapter examines some of the changes that the rise of virtual communities and digital accessibility has brought about in Indo-Pakistan social imaginary in recent times. It argues that digital media has radically reconfigured the nature of the public sphere by bringing about a shift in action from the collective to the individual. There is an exponential increase in Indo-Pak public interaction on social media although it usually hinges on a transmedial trigger. A transmedial trigger is anything that originates in politics, culture, or religion to address Indo-Pak hostilities, thereby reopening the wounds of Partition repeatedly. It is transmedial since its origin is impossible to locate in one particular medium and yet its ramifications are felt across several including social media, which the chapter specifically addresses. It therefore glances through some of these transmedial triggers and arrives upon the aforementioned change that characterises interactions between social media users from India and Pakistan.
