ABSTRACT
Managers of hospitality properties are not only responsible for the unit’s operations, but also for formulating a strategy that will develop the property to reflect both the needs of customers and the demands of the owners. Such a strategy is always forward-looking, as it seeks to improve product and service in the unit. Often, managers need to co-ordinate this development strategy, using the expertise of specialists from inside and outside the organization. This chapter considers the role of the designer and the importance of both the design briefing document and management of the design process, in the following headings:
What is design?
The role of the designer
The components of design
The purpose of design
A model of the design process
Factors affecting design
Sensory design responses
Aesthetics and style
The project brief
Evaluating design proposals
Project implementation
Future challenges
Conclusion
