ABSTRACT
This chapter presents the main themes of this monograph and the motivations behind the project. This monograph looks at change from a relational view, set in resource-based theories. According to an illustrative case study of Volkswagen’s struggle to shift toward electric vehicles, strategic change in the contemporary volatile environment forces companies to rethink relationships with clients, suppliers, and other external partners. Since competitive advantage can only be established in relationships, not individually, companies can embark on change following a relational strategic orientation. Contributions, summarized in this chapter, construct the framework for planning change, discuss implications for various organizational elements, and present original research on interorganizational relationships. The chapter also presents key takeaways and implications for business.
