ABSTRACT
The sense of national identity among the middle class is analyzed from the perspective of tourism behavior using data from the 2015 Survey of the Living Conditions of the Population in Megacities. This chapter analyzes the sense of national identity among the middle class by exploring class differences in tourism and its degree of influence and scale of impact on national identity. Scholars in China and abroad have elaborated on tourism behavior from different aspects; scholars outside China mainly elaborate on the nature of tourism activities from three aspects: escape, encounter and gaze. The chapter proposes three research hypotheses based on literature review and theoretical analysis, followed by the validation of the proposed theories through empirical data; in order to resolve the issue of joint endogeneity of international and domestic tourism, and the bivariate probit model is used. The research results show that there is an interactive correlation between domestic tourism and international tourism.
