ABSTRACT
In this chapter I draw from the recent practice theory literature and from a range of empirical studies, including my own anthropological research in Malaysia and Spain, to discuss the effects of media-related practices in people’s social worlds. I argue that these come in three main varieties – mediatising effects, worlding effects and derivative effects – and that this area is ripe for further media ethnographic work, so long as we overcome our customary aversion to the notion of media effects.
