ABSTRACT
Marketing in the tourism and hospitality industry has been transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies, such as smartphones, artificial intelligence, virtual reality (VR), robots, and new Geographic Information System (GIS), has created added possibilities for marketing innovations. Advancements in information technology have resulted in changes in business processes, service standards, and management mindsets. Researchers are interested in studying the newly emerging and unpredictable business environment, customer decision-making, new management tactics, and business analytic strategies. Capitalizing on innovation theory and technology acceptance model, Min, So, and Jeong attempted to examine Uber’s mobile application. The technology informs people of preferred destinations, movement time, movement duration, and routes. VR head-mounted displays offer more engagement and high behavioral intention through their immersive experiences and sensory stimuli.
