ABSTRACT
Consumer behavior includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty and other behavioral intentions toward the organizations’ products and services. Consumer behavior in hospitality and tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centers, amusement parks, national parks and the transportation sector. This present special issue of JGSMS on the “Consumer Behavior in Hospitality and Tourism” applies an interdisciplinary approach in the selection of papers. The aim is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. After exhausting double-blind peer review process, the issue includes seven papers. These papers address varied themes relating to consumer behavior ranging from sustainable tourism, environmental issues and green tourism to the impact of hotel online reviews using social media.
