ABSTRACT
This chapter studies the emergence of technology brands. Some of the most important companies were selected to show how they can remain competitive, open to global markets, create free trade, and quickly introduce their products and services into the newly designed markets. To better understand and realise the emergence and origin of technology brands, this chapter adopts historical methods. Technology brands mainly exhibit two main characteristics, namely, information about stakeholders and information about product sources. These companies have different business models to support the simultaneous appearance of their brands. For example, HP used and still has a mass-market business model. The strategy is that there are no significant differences between customers. The company’s customer base is consumers, small and medium enterprises, and large enterprises dealing with education, health, and government departments. The development of technology has added power, value, and personality to information items. All of these brands have had a significant impact on the commercial products and economies of the countries.
