ABSTRACT
The COVID pandemic has emphasised the critical value and importance of communications. Some fundamental principles of effective communication management were anticipated before the COVID-19 crisis started in 2020, but they seem to have been exacerbated and accelerated during the pandemic. Three of these macro themes have been evidenced in the COVID-19 experience. From these big changes in our access to detailed information about COVID-19, our ability to go for a walk, travel or gain access to the more basic services has been dependent on the management and interpretation of this data. The Statement on COVID-19 Communication underlined that more than ever, simply informing the public about the pandemic has been inadequate. The capacity to relay the timely and correct information quickly and clearly on different media platforms is essential to managing a public health emergency in an unbounded media landscape.
