ABSTRACT
This chapter provides a comprehensive review of literature that examines the message effects of CSR communication. Specifically, it discusses theoretical and methodological approaches to CSR message effects, CSR message strategies, critical factors that influence stakeholder responses to CSR messages, and the different contexts within which messages are communicated. Based on the review of the current nature and state of CSR communication message effects research, the chapter concludes with critiquing an underdeveloped stream of CSR message effects studies and offers insight into the directions for future studies to advance this sub-area of research within the field of CSR communication.
