ABSTRACT
The role of social media in CSR communication has received considerable attention by researchers and practitioners over the last decade. As a platform promoting two-way communication between corporations and stakeholders, it brings both opportunities and challenges for CSR communication. This chapter reviews current discussions about CSR communication in the social media era, focusing primarily on three lines of research: (1) CSR in an era of social media scrutiny, (2) dialogic CSR communication between companies and publics on social media, and (3) the corporate use of social media characteristics in enhancing CSR communication efficacy. Additionally, this chapter synthesizes several emerging topics about the intersection between social media and CSR, in order to provide an outlook on future research and practice.
