ABSTRACT

This chapter discusses the corporate social responsibility (CSR) communication-responsible organizational leadership relationship, the focus being on how CSR communication contributes to responsible organizational leadership. The chapter starts out by addressing stakeholder pressures for CSR and how these pressures pave the way for CSR, organizational, and leadership changes. It unfolds in an investigation of the literature that links CSR with organizational leadership. The investigation shows that communication with stakeholders about the social responsibilities of the organization plays a crucial role in the development and practice of responsible organizational leadership. Based on an outline of CSR communication theory, the chapter then develops research-based CSR communication principles that can guide scholars and organizations who aim to foster, develop, and practice responsible organizational leadership through communication with stakeholders. The suggested CSR communication principles are discussed in the discussion part of the chapter which concludes the paper and includes six reflection questions.